Gold Bunny AR

We turned two of Canada’s most famous landmarks into the backdrop for a spectacular augmented reality campaign with the world-famous Lindt Gold Bunny.

Posters with QR codes at Union Station in Toronto and Science World in Vancouver led to an AR experience that made two sweet Lindt Gold Bunnies appear on the landmarks. Anyone who shared a photo or video on Instagram and tagged Lindt Canada had a chance to win vouchers for the Lindt online shop.

The virtual Gold Bunnies could not only be experienced in Toronto and Vancouver: QR codes in the 48 Canadian Lindt shops and social ads led to another AR experience, which allowed user to experience the bunnies wherever they happened to be.