Virtual Reality Fundraising

Helvetas is Switzerland’s first NGO to run an integrated virtual reality campaign for street fundraising. The centerpiece of the campaign is a 360° film written and produced by Bandara, which we shot in Benin. The film tells the story of Thérèse, who lives in the Donga province in the north of Benin with her daughter Isabelle. Back in the day, Thérèse had to walk hours to get water from a dirty pond. Thanks to Helvetas, this changed: With the donations from Switzerland, the villagers built a well which provides clean drinking water.

Since August, the virtual reality film is used in street fundraising. «The viewers are fascinated and emotionally touched by this experience», says Christine Bill, Product Manager Public Fundraising at Helvetas.