VirtuAllalin

In 2024, the popular Allalin Ice Grotto on the Mittelallalin above Saas-Fee had to be closed for safety reasons.

Our Mission: To create a new tourist attraction that utilizes the existing space and offers visitors a unique glacier adventure.

The Result: VirtuAllalin – a captivating virtual reality experience where you follow in the footsteps of tourism pioneer Johann Josef Imseng, soaring over the eternal ice, solving intriguing puzzles, and ultimately discovering a secret location in the heart of the glacier.

Guests experience more than just an immersive adventure with gamification elements—they also gain fascinating insights into the nature of the glacier and the history of the region. In this way, knowledge transfer is skillfully combined with interactive storytelling and brand showcasing.

For the execution, we combined 3D-modeled elements with 360° film footage. This ensures that guests on the Mittelallalin can enjoy a spectacular panoramic view of the surrounding 18 four-thousand-meter peaks, even in bad weather.

At the end of the 15-minute experience, users can ask the “Wise Glacier” questions. Thanks to AI integration, it has a suitable answer ready for every visitor. Over 10,000 questions have already been asked—ranging from simple queries like “How old are you?” to humorous ones like “Is there a McDonald’s here?” and even personal questions such as “How can I make my family happy?”

VirtuAllalin was awarded Gold in the “Extended Interaction” category and Bronze in “Innovation” at the Best of Swiss Apps Awards.