rPET AR promotion

Coca-Cola launched their 100 percent recycled PET (rPET) with a POS activation. The centerpiece was an augmented reality animation illustrating the five main steps of the recycling process, which was developed by Bandara on behalf of the agency responsible, USP Partner AG. Visitors were able to scan a QR code at an eye-catching display with a manual rotating wheel, and at each position of the wheel, an animation started above the display, which vividly explained the step.