Vertuo Next AR

In spring, Nespresso launched the «Vertuo Next» coffee system in Switzerland. To promote the launch, agency Promotion-Tools created a walk-in Vertuo capsule – and we enhanced it with augmented reality content: A QR code at the entrance led to a WebAR experience that brings the images inside the capsule to life. In nine different animations, visitors experience Vertuo Next in an innovative way and learn interesting facts.

After the AR experience, users get to a quiz where they can answer three questions about Vertuo Next and win one of 50 exclusive Nespresso prizes. The walk-in capsule is on tour in shopping centers throughout Switzerland for nine months.